Sunday, October 16, 2011
What Is Being Sold Here?
Have you seen the TV commercials for the Fiat 500? If not, you're one of the few. Fiat has been force feeding us two spots featuring Jennifer Lopez for a little over a month now. Notice I said featuring JLo - very much on purpose. The commercials have very little to do with the car itself. You are supposed to focus on her and her songs playing in the background, and her 'life story' narration. The car is like a prop in a music video. There is absolutely nothing said about it.
Well, I've now seen one of these tiny roller skates in person, and I can confirm - it is every bit as ugly in person as it is on the screen. I guess its supposed to be a competitor for the Mini, but it isn't. There's no cute factor, it's just plain ugly.
The only thing that will sell this car is their association with JLo. Very smart on their part. It's a shame the intelligence behind the commercials wasn't involved when this piece of crap was designed.