Friday, May 22, 2009

Shelby Sells Out

Any I'm not talking about his Mustangs ....

Carroll Shelby is arguably the most recognizable name in the performance car industry. Since the late 1950s, he has been involved in developing, racing, and selling modified versions of production cars, such as his Cobra, GT-350 and GT-500 Mustangs, and the recent revival of GT and GT-500 Mustangs available from Ford.


Carroll is getting up there - 85 years of age, I believe. He has fought health problems for many years, so it is surprising he's lasted this long and is as energetic as he is. A few years ago, his company started vigorous efforts to protect and profit from his naming rights. His heirs aparently want to make as much money off his name as they can before he passes on. Nothing wrong with that, I suppose.

Recent years have seen Shelby Wine and Shelby Chili Fixins' offered. Well, those aren't too bad, considering his heritage with the Terlingua Racing Team back in the 60s.

However, it has now gone too far....

Shelby's company has formed another company, Shelby Signature Foods. Their offerings will be culinary items such as salad dressing, cornbread, salsa, and fried chicken batter mix. The only thing that sets these items apart is his picture and faux signature on the label.

I'm going to go right out and get me some Cobra cornbread. How about salsa in three different heat offerings - GT-350 (mild), GT-500 (hot), GT-500KR (atomic)....

You know, I'd love to have a Shelby Mustang, new or old, and respect the man for what he has done for the automotive performance hobby, but this is just degrading ....


1 comment:

Kath said...

Tacky, tacky. Just cheapens his name to me.