ecoAmerica, a 'non-profit' environmental marketing firm in Washington, has been conducting research and focus groups for the past couple of years. The goal - to reframe the global warming message into something that is easier to attract people.
Now, first .... Global warming is an absolute scientific fact, according to the left. No argument is allowed, no dissension is accepted. If that is so, then why does a environmental marketing firm exist?
ecoAmerica has decided that key phrases need to be substituted when talking about global warming. The American public has grown weary of hearing 'global warming', and equates the phrase with left wing eco-terrorists, treehuggers, fruits, and flakes. Well, duh ....
Out: global warming
In: our deteriorating atmosphere
Out: carbon dioxide
In: moving away from dirty fuels of the past
Out: cap and trade
In: cap and cash back
In: pollution reduction fund
Out: energy efficiency
In: saving money for a more propserous future
Out: the environment
In: the air we breathe, the water our children drink
Apparently, a slick marketing campaign is needed to rescue this 'absolute science' in the public's eye.
eco-America held briefings on their findings for environmental groups and the Obama administration this past week. The presentation, which was not supposed to be made public, was leaked to the press, either by accident or by someone with a conscience.
I've got my own word exchange I feel is more appropriate:
Out: global warming
In: scam
Out: climate change
In: natural warming and cooling cycle of the earth's environment
Now, first .... Global warming is an absolute scientific fact, according to the left. No argument is allowed, no dissension is accepted. If that is so, then why does a environmental marketing firm exist?
ecoAmerica has decided that key phrases need to be substituted when talking about global warming. The American public has grown weary of hearing 'global warming', and equates the phrase with left wing eco-terrorists, treehuggers, fruits, and flakes. Well, duh ....
Out: global warming
In: our deteriorating atmosphere
Out: carbon dioxide
In: moving away from dirty fuels of the past
Out: cap and trade
In: cap and cash back
In: pollution reduction fund
Out: energy efficiency
In: saving money for a more propserous future
Out: the environment
In: the air we breathe, the water our children drink
Apparently, a slick marketing campaign is needed to rescue this 'absolute science' in the public's eye.
eco-America held briefings on their findings for environmental groups and the Obama administration this past week. The presentation, which was not supposed to be made public, was leaked to the press, either by accident or by someone with a conscience.
I've got my own word exchange I feel is more appropriate:
Out: global warming
In: scam
Out: climate change
In: natural warming and cooling cycle of the earth's environment
1 comment:
Seeing one of the discussions on the news about how America is tired of the phrase global warming, that a lot of people don't understand it, blah, blah, blah -- so, magico, presto, name change!!
So now we can call it climate change. Call it whatever you want -- I believe that, yes, of course, factories, cars, houses, towns, buildings -- these all make a difference. And, yes, I don't need to be in my back yard burning paint cans.
But by the same token -- the hysteria 20 years ago over cyclamates, the hysteria over hair spray and spray deodorant ruined the ozone layer -- (and now hysteria over swine flu) -- yes, be careful, be responsible. But for God's sake, could you be a little bit sensible, too?
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